The album ranked as the twentieth best-selling of 2014 on Gaon's year-end chart. Skool Luv Affair debuted at number three on the Gaon Album Chart in South Korea, for the week ending February 8, and rose to number one two months later during "Just One Day" promotions, on the week 18 issue for the period ending April 26. In April, BTS resumed music show promotions following the release of "Just One Day" on April 9. They held their first fan meeting, BTS Global Official Fanclub A.R.M.Y 1ST Muster, on March 29, and performed songs from the new album before 3,000 fans. "Boy In Luv" received a first place nomination on the February 23 episode of SBS's Inkigayo. The band began music show promotions on February 13. Promotions īTS held a press conference and comeback showcase on February 11, 2014, and performed "Boy in Luv" and "Jump" for the first time. While Skool Luv Affair musically retained much of their hip-hop influences with the incorporation of R&B and hard rock, the album coincided with a thematic shift from dreams and happiness to love, focusing on school-age and youthful love. Both "Boy in Luv" and "Just One Day" music videos were produced and directed by Lumpens and GDW. The choreography of "Boy In Luv" was created by GRV Crew, David Lim. Various version's of the 'Just One Day' MV were released after the original version, such as the choreography version, the facial expressions version, etc. The music video showed a lighter contrast from "Boy in Luv" it featured the members sitting in the light and shadows as well as dancing with chairs on a white background. The music video for "Just One Day (하루만)" was then released on April 6 in preparation for the group's follow-up promotions. On February 20, BTS released the dance version of "Boy in Luv" in the middle of promoting on music programs. It features the members as students, acting out various scenes that showed their interest in the female lead character (Go So-hyun). The music video for "Boy in Luv" was released on February 11, 2014. They released an MV teaser of the song much later on April 2.
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Big Hit Entertainment released one track, "Just One Day," on Februfor free pre-streaming ahead of BTS's comeback.
They released an album preview a day later, revealing that "Boy in Luv" would be their lead single. They also released the design and details of the physical album which would be accompanied with its photobook and photocard. Three days later, Big Hit Entertainment released the track list and concept photo for BTS's upcoming album on their official Twitter account and Facebook page. It featured a colorful array of animations flashing on the screen, accompanied by RM's rap. On January 26, 2014, Big Hit Entertainment released a countdown clock on BTS's official website and uploaded a comeback trailer on February 2 on YouTube in preparations for this album and comeback promotions.
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